New Styles

E-girls is a youth subculture that emerged in the late 2010s and is almost exclusively seen on social media, notably popularized by the video-sharing app Tik Tok. Videos by e-girls and e-boys tend to be flirtatious and, many times, overtly sexual.

The subculture's fashion is inspired by a number of prior subcultures, fashion trends and forms of entertainment, including mall goth, skater culture,1990s–2000s fashion, anime, K-pop, BDSM, emo, scene, hip hop, and rave. In particular, some e-girls wear mesh shirts, plaid skirts, oversized t-shirts, crop tops, platform shoes, chokers and beanies. Chain necklaces, wallet chains and dangle earrings are also frequently worn. E-girls hair is dyed neon-colors often times pink or blue, or is bleached blonde in the front. Some tie their hair into pigtails. Hair dyed two different colours down the centre is common amongst both sexes.

Shorts: https://www.skroutz.gr/s/23286408/%CE%9C%CE%B1%CF%8D%CF%81%CE%BF-%CE%A4%CE%B6%CE%B9%CE%BD-%CE%A3%CF%8C%CF%81%CF%84%CF%82-%CE%BC%CE%B5-%CE%93%CF%8D%CF%81%CE%B9%CF%83%CE%BC%CE%B1-%CF%83%CF%84%CE%BF-%CE%A1%CE%B5%CE%B2%CE%AD%CF%81-%CE%9C%CE%B1%CF%8D%CF%81%CE%BF.html

https://www.sochic.gr/roucha/3099-maero-sorts-me-alesitha-el.html

https://www.thefashionproject.gr/psilomeso-sorts-me-zwni-kai-alusidaki/p/12540/64/?color=002

Belt: https://www.e-joel.gr/accessorize/zones/zoni-plekti-mauro

https://yoho.gr/product/%CE%B3%CF%85%CE%BD%CE%B1%CE%B9%CE%BA%CE%B5%CE%AF%CE%B1-%CE%B4%CE%B5%CF%81%CE%BC%CE%AC%CF%84%CE%B9%CE%BD%CE%B7-%CE%B6%CF%8E%CE%BD%CE%B7-12/

Sweatshirts: https://www.passadena.gr/gynaika/fouter-zaketes/pepe-jeans-nonina-rige-fouter-gynaikeio-pl580879-0aa?ref=bestprice.gr&__bpgid=ekdELldNUk9oJix+R3FqZTFlfDhD

T-shirt: https://eur.shein.com/Letter-Fire-Graphic-Oversized-Longline-Tee-p-2008956-cat-1738.html?scici=navbar_WomenHomePage~~tab01navbar05menu01dir02~~5_1_2~~real_1738~~~~0~~50001

https://eur.shein.com/Drop-Shoulder-Letter-Graphic-Oversized-Tee-p-2048941-cat-1738.html?scici=navbar_WomenHomePage~~tab01navbar05menu01dir02~~5_1_2~~real_1738~~~~0~~50001

https://eur.shein.com/Drop-Shoulder-Chinese-Dragon-Print-Tee-p-2132447-cat-1738.html?scici=navbar_WomenHomePage~~tab01navbar06menu02dir02~~6_2_2~~itemPicking_00123038~~~~0~~5000

Accessories:https://eur.shein.com/3pcs-Metal-Chain-Necklace-p-2009877-cat-1755.html?scici=navbar_WomenHomePage~~tab01navbar09menu10dir01~~9_10_1~~real_1755~~~~0~~50001

https://eur.shein.com/2pcs-Chain-Necklace-p-2092167-cat-1755.html?scici=navbar_WomenHomePage~~tab01navbar09menu10dir01~~9_10_1~~real_1755~~~~0~~50001

https://eur.shein.com/Lock-Charm-Layered-Necklace-p-2069930-cat-1755.html?scici=navbar_WomenHomePage~~tab01navbar09menu10dir01~~9_10_1~~real_1755~~~~0~~50001

Streetwear’s dictionary definition is simple enough: fashionable, casual clothes. But that definition underplays what has become a multi billion-dollar retail phenomenon, with roots in countercultures of the 1980s and 1990s, including graffiti, hip-hop, skate and surf.

In essence, streetwear involves the production, promotion, sale and resale of casual fashion, principally of footwear, such as sneakers, but also T-shirts and other items – in ways that bypass traditional retail channels, often subverting the way the fashion industry has long defined and dictated how “cool” is made profitable. The audience, and therefore the target market, is very young: mostly under 25.
The communities that originally led streetwear were largely male dominated, and as such the style was originally adopted and driven by men, depicting traditionally masculine looks. In the beginning, streetwear was simple and an antidote to the elaborate, complicated styles that were in fashion at the time. The formula was straightforward: people wore T-shirts and hoodies because that’s what they liked. This uniform was tied to both comfort and self-expression.

Suggested clothes sites:

hoodies: https://www.nike.com/gr/t/%CF%86%CE%BB%CE%B9%CF%82-crew-nikelab-9czD4J/CV0554-010

https://www.zara.com/gr/en/textured-check-shirt-p06987446.html?v1=102331260&v2=1720315

pants: https://www.zara.com/gr/el/%CF%80%CE%B1%CE%BD%CF%84%CE%B5%CE%BB%CE%BF%CE%BD%CE%B9-chino-co%CE%BCfort-p01564405.html?v1=95749190&v2=1720241

shoes: https://www.skroutz.gr/s/4704144/Nike-Air-Force-1-07-315122-111.html?from=listing_color_variations

https://www.etsy.com/listing/968123227/new-nike-mens-air-force-1-07-shoes-white?ref=internal_similar_listing_bot-4

Accessories: https://www.bershka.com/gr/a%CE%BD%CF%84%CF%81%CE%B1%CF%82/%CE%B1%CE%BE%CE%B5%CF%83%CE%BF%CF%85%CE%AC%CF%81/%CE%BA%CE%BF%CF%83%CE%BC%CE%AE%CE%BC%CE%B1%CF%84%CE%B1/%CF%83%CE%B5%CF%84-%CE%BC%CE%B5-4-%CE%B4%CE%B1%CF%87%CF%84%CF%85%CE%BB%CE%AF%CE%B4%CE%B9%CE%B1-c1010206031p102762650.html?colorId=808

https://www.bershka.com/gr/a%CE%BD%CF%84%CF%81%CE%B1%CF%82/%CE%B1%CE%BE%CE%B5%CF%83%CE%BF%CF%85%CE%AC%CF%81/%CE%BA%CE%BF%CF%83%CE%BC%CE%AE%CE%BC%CE%B1%CF%84%CE%B1/%CF%83%CE%B5%CF%84-%CE%BC%CE%B5-3-%CE%BA%CE%BF%CE%BB%CE%B9%CE%AD-c1010206031p102704323.html?colorId=302

https://www.etsy.com/listing/982651565/nike-dri-fit-socks-3-color-nike-sock-set?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=nike+socks&ref=sr_gallery-1-8&from_market_listing_grid_organic=1&col=1

Soft girl is a fashion style, popular among some young women on social media, based on a deliberately cutesy, feminine look. It often features pink and yellow colors, floral and heart patterns, oversized sweaters and plaid skirts, and heavy blush makeup. Being a soft girl also may involve a tender, sweet, vulnerable personality.Soft girl is just one of several so-called “girl” types, such as egirls and VSCO girls, that spread on the social video-sharing app TikTok in the late 2010s. While egirls are known for a goth look and VSCO girls a 1990s vibe, the soft girl dons on a cuter, pinker, more sentimental aesthetic, all qualities meant to be summed up by the word soft.

There are many items associated with a stereotypical soft girl: pink, blue, and mustard yellow shades; flower, heart, and cloud patterns; t-shirts incorporating such words as baby, princess, and angel; hair clips; baggy sweaters and plaid schoolgirl skirts; crop tops and high-waisted jeans; and heavy blush and lip gloss.

SUGGESTED CLOTHES SITES:

Hoodies: https://www.bershka.com/gr/γυναικα/αξεσουάρ/κοσμήματα/φούτερ--σε-στιλ-κορσέ-με-κουκούλα-και-κέντημα-c1010352007p102769106.html?colorId=306

https://www.bershka.com/gr/γυναικα/αξεσουάρ/κοσμήματα/πλεκτό-πουλόβερ-περικάρπιο-και-τοπ-c1010352007p102758106.html?colorId=742

https://www.bershka.com/gr/%CE%B3%CF%85%CE%BD%CE%B1%CE%B9%CE%BA%CE%B1/%CE%B1%CE%BE%CE%B5%CF%83%CE%BF%CF%85%CE%AC%CF%81/%CE%BA%CE%BF%CF%83%CE%BC%CE%AE%CE%BC%CE%B1%CF%84%CE%B1/%CE%BC%CE%B1%CE%BA%CF%81%CF%85%CE%BC%CE%AC%CE%BD%CE%B9%CE%BA%CE%BF-%CF%80%CE%BF%CF%85%CE%BB%CF%8C%CE%B2%CE%B5%CF%81-c1010352007p102739387.html?colorId=406

TWO-PIECE OUTFITS: https://eur.zaful.com/knitted-fuzzy-cropped-two-piece-dress-puid_4701689.html?kuid=953632

https://eur.zaful.com/button-loop-ribbed-slit-three-piece-dress-puid_4710177.html?kuid=977429

https://eur.zaful.com/tie-floral-two-piece-dress-puid_4681318.html?kuid=913137

Crop tops: https://eur.zaful.com/zaful-ditsy-print-ruffle-tie-shoulder-camisole-puid_4754560.html?kuid=1025185

https://eur.zaful.com/bustier-ruched-tie-shoulder-corset-top-puid_4763799.html?kuid=1022916 https://eur.zaful.com/zaful-ditsy-print-ruffle-smocked-bowknot-tank-top-puid_4750851.html?kuid=1024711

https://eur.zaful.com/frilled-ditsy-print-button-up-crop-top-puid_4762275.html?kuid=1025790

https://www2.hm.com/en_eur/productpage.0964595002.html

https://www.bershka.com/gr/%CE%B3%CF%85%CE%BD%CE%B1%CE%B9%CE%BA%CE%B1/%CF%81%CE%BF%CF%85%CF%87%CE%B1/%CE%BC%CF%80%CE%BB%CE%BF%CF%85%CE%B6%CE%AC%CE%BA%CE%B9%CE%B1-%CE%BA%CE%B1%CE%B9-%CF%84%CE%BF%CF%80/%CF%81%CE%B9%CE%BC%CF%80-%CE%BA%CE%BF%CE%BD%CF%84%CE%BF%CE%BC%CE%AC%CE%BD%CE%B9%CE%BA%CE%B7-%CE%BC%CF%80%CE%BB%CE%BF%CF%8D%CE%B6%CE%B1-%CF%80%CF%8C%CE%BB%CE%BF-%CE%BC%CE%B5-%CE%BA%CE%BF%CF%85%CE%BC%CF%80%CE%AF-c1010193217p102835591.html?colorId=250

https://www.bershka.com/gr/%CE%B3%CF%85%CE%BD%CE%B1%CE%B9%CE%BA%CE%B1/%CF%81%CE%BF%CF%85%CF%87%CE%B1/%CE%BC%CF%80%CE%BB%CE%BF%CF%85%CE%B6%CE%AC%CE%BA%CE%B9%CE%B1-%CE%BA%CE%B1%CE%B9-%CF%84%CE%BF%CF%80/%CF%84%CE%BF%CF%80-%CE%BC%CE%B5-%CF%83%CE%BF%CF%8D%CF%81%CE%B5%CF%82-%CF%83%CF%84%CE%BF-%CF%80%CE%BB%CE%AC%CE%B9-c1010193217p102815239.html?colorId=800

Skirts: https://eur.zaful.com/zaful-ditsy-print-cinched-mini-bodycon-skirt-puid_4750153.html?kuid=1023551

https://eur.shein.com/Tartan-Slit-Hem-Mini-Skirt-p-1123025-cat-1732.html?scici=Search~~EditSearch~~1~~skirts~~~~0~~0

https://eur.shein.com/Plaid-High-Rise-Mini-Skirt-p-792223-cat-1732.html?scici=productDetail~~RecommendList~~RS_emarsys,RJ_NoFaultTolerant~~Customers%20Also%20View

Cardigans: https://eur.shein.com/Tie-Front-Rib-knit-Cardigan-p-1389440-cat-2219.html?scici=Search~~EditSearch~~1~~cardigans~~~~0~~0

https://eur.shein.com/Pearls-Button-Up-Crop-Cardigan-p-1311965-cat-2219.html? scici=productDetail~~RecommendList~~RS_emarsys,RJ_NoFaultTolerant~~Customers%20Also%20Viewed~~SPcProductDetailCustomersAlsoViewedList~~0~~0

https://eur.shein.com/Cable-Knit-Button-Front-Crop-Cardigan-p-1926769-cat-2219.html?scici=productDetail~~RecommendList~~RS_emarsys,RJ_NoFaultTolerant~~Customers%

Jeans: https://www.bershka.com/gr/%CE%B3%CF%85%CE%BD%CE%B1%CE%B9%CE%BA%CE%B1/%CF%81%CE%BF%CF%85%CF%87%CE%B1/%CE%BC%CF%80%CE%BB%CE%BF%CF%85%CE%B6%CE%AC%CE%BA%CE%B9%CE%B1-%CE%BA%CE%B1%CE%B9-%CF%84%CE%BF%CF%80/%CF%84%CE%B6%CE%B9%CE%BD-%CF%80%CE%B1%CE%BD%CF%84%CE%B5%CE%BB%CF%8C%CE%BD%CE%B9-90%C2%B4s-tie-dye-c1010193217p102758194.html?colorId=428

https://www.bershka.com/gr/γυναικα/ρουχα/μπλουζάκια-και-τοπ/τζιν-παντελόνι-straight-high-waist-c1010193217p102705346.html?colorId=800

https://www.bershka.com/gr/%CE%B3%CF%85%CE%BD%CE%B1%CE%B9%CE%BA%CE%B1/%CF%81%CE%BF%CF%85%CF%87%CE%B1/%CE%BC%CF%80%CE%BB%CE%BF%CF%85%CE%B6%CE%AC%CE%BA%CE%B9%CE%B1-%CE%BA%CE%B1%CE%B9-%CF%84%CE%BF%CF%80/%CF%88%CE%B7%CE%BB%CF%8C%CE%BC%CE%B5%CF%83%CE%BF-%CF%84%CE%B6%CE%B9%CE%BD-%CF%80%CE%B1%CE%BD%CF%84%CE%B5%CE%BB%CF%8C%CE%BD%CE%B9-skinny-c1010193217p102739593.html?colorId=461

Shoes: https://www.theoutnet.com/en-us/shop/product/adidas-originals/sneakers/fashion-sneakers/campus-leather-trimmed-suede-sneakers/6499664598394735?tp=175318&utm

https://www.revolve.com/adidas-originals-stan-smith-sneaker-in-white-dark-blue/dp/AORI-WZ1/?d=F&utm_source=stylight&source=stylight&utm_medium=affiliate&utm_campaign=dom_p_us&utm_content=Shoes

Jewellery: https://www.bershka.com/gr/%CE%B3%CF%85%CE%BD%CE%B1%CE%B9%CE%BA%CE%B1/%CE%B1%CE%BE%CE%B5%CF%83%CE%BF%CF%85%CE%AC%CF%81/%CE%BA%CE%BF%CF%83%CE%BC%CE%AE%CE%BC%CE%B1%CF%84%CE%B1/%CF%83%CE%B5%CF%84-%CE%BA%CE%BF%CE%BB%CE%B9%CE%AD-%CE%BC%CE%B5-%CF%80%CE%B5%CF%84%CE%B1%CE%BB%CE%BF%CF%8D%CE%B4%CE%B1-c1010352007p102704151.html?colorId=808

https://www.loisirshop.com/product/01l03-00548-loisir-lucky-charm-necklace/

https://www.loisirshop.com/product/02l15-00954-loisir-festive-bracelet/

Streetwear: is a style of casual clothing which became global in the 1990s. It commonly centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers", and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.

How To Wear Streetwear Like A Grown-Up