E-girls is a youth subculture that emerged in the late 2010s and is almost exclusively seen on social media, notably popularized by the video-sharing app Tik Tok. Videos by e-girls and e-boys tend to be flirtatious and, many times, overtly sexual. The subculture's fashion is inspired by a number of prior subcultures, fashion trends and forms of entertainment, including mall goth, skater culture,1990s–2000s fashion, anime, K-pop, BDSM, emo, scene, hip hop, and rave. In particular, some e-girls wear mesh shirts, plaid skirts, oversized t-shirts, crop tops, platform shoes, chokers and beanies. Chain necklaces, wallet chains and dangle earrings are also frequently worn. E-girls hair is dyed neon-colors often times pink or blue, or is bleached blonde in the front. Some tie their hair into pigtails. Hair dyed two different colours down the centre is common amongst both sexes.
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